Harco Technology announces an increase in activity for PR and Marketing Communications with the objective to increase company and product profile within the financial marketplace and to raise the issue of market data cost transparency within financial institutions.

Financial institutions spend very large amounts on information and data for their trading rooms. Harco Technology's Data Access and Reporting Tool (DART) is able to monitor the consumption of real-time market data and to rapidly identify unused services.

Harco Technology's market data cost optimisation software is being used in thirty trading rooms worldwide, with six of the top ten international banks as customers. Market data cost transparency has become an increasingly topical area for banks as they deploy global operations and consider methods of redistributing financial information on the internet. Harco Technology's Data Access and Reporting Tool (DART) is widely used to monitor and apportion costs for data delivered on the popular Reuters Triarch and TIBCO platforms.

Harco Technology director and co-founder, Stuart Harvey, explains the decision to expand marketing and public relations in the following way - "We have been a very technology focused business up to this point - concentrating our efforts on building a reliable and accurate product. Most of our current clients have been acquired by word of mouth. We have seen a trend in the marketplace where banks want to supplement their cost inventory and recharge systems with software that will allow rapid reporting of what data a trader actually looks at. I believe that our Data Accessing and Reporting Tool is an excellent way to do this and is a very valuable tool in the ongoing process of cost optimistation"

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